How Often to Post on Social Media (Instagram, Facebook, and more)

 
How Often to Post on Social Media (Instagram, Facebook, and more)

Facebook has nearly three billion users.

Facebook connects millions every day, whether you like it or not. Facebook can also be used to advertise your real estate business. It allows you to reach out to both home buyers and sellers in your target markets.

 

Don't be afraid to ask questions about social media and how it can help your real estate business. This article will answer all your questions regarding Facebook ads for real estate.

 

Are Facebook ads effective for real estate?

How can I reach real estate leads via Facebook?

How can I calculate ROI (return-on-investment) for real estate Facebook ads

Are there any Facebook ads for real estate that work?


It's easy to build a client base that is connected and growing with all the marketing tools we offer, which are synced to your existing devices.

 


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Are Facebook ads effective for real estate?

 Facebook ads are a key part of any social media marketing strategy. They work at multiple levels, including:

 

Local customers are important. Local businesses are vital for real estate professionals to succeed. Facebook Ads Manager allows you to target local homeowners and home-buyers.

Showing off your homes. Facebook is a visual platform. Facebook ads allow realtors to show potential clients the beautiful homes they have available.

Establishing relationships. It is crucial to establish a partnership between home sellers and buyers and their agents. Facebook is a great platform to build relationships with potential customers and clients.

Real estate Facebook ads have a high ROI

Facebook ads bring real estate clients to your website. Constant Contact placed Facebook ads for real estate clients. On average, landing pages received approximately 4,800 views and 44 leads per advertisement. The average cost-per-lead was $2.44.

 

How can I reach real estate leads via Facebook?

Facebook ads allow you to create attention-grabbing posts and connect with clients. But how can you reach them? It would help if you took full advantage of this powerful social media tool.

 

Use the Special Ad Category

Targeting your ads in real estate marketing plans is key to reaching real estate leads via Facebook. You can target high-level clients using Facebook Ads' Special Ad Category option.

 

There are limitations on what Special Ad Categories can accomplish. You should know about Special Ad Categories that they have rules to prevent social injustices, inequities, and political corruption. To understand and avoid restrictions on your ads, you should carefully review Facebook's ad authorization process for political and social issues.

 

Even with the new guidelines, Special Ad Categories can be an important tool to reach real estate leads via Facebook. You can target ads based on:

 

Geographic location. You can still target clients based on their geographic location, even limitations. You can also use a pin drop tool to create a 15-mile radius and target specific zip codes.

Interests. This tool allows you to target your audience using interests such as "buying a home." However, this is not the same tool that you use for standard ads. This allows you to avoid discrimination in advertising.

Consider your audience

Although Facebook tools allow you to target your audience, certain details, like age and gender, cannot be used. It is crucial to consider these factors when creating your ad to get more real estate leads. You should create content that appeals to women in their 40s and 50s living in your area. Think about whether they are businesswomen. Are they married?

 

Although you may not be allowed to choose age ranges in the Special Ad Category, it doesn't mean that you cannot reach specific audiences. Facebook is not just for young people. About 25% of Facebook users over 50 are on the platform. There are 25% of users between the ages of 35 and 45, and another 25% in their 20s and 30s. It's all about creating the right content to reach them.

 

Utilize a Facebook Ads tool

Constant Contact provides a Facebook Ads tool to help you launch the right campaign for your real-estate business. This tool makes it easy to create an effective advertisement based on your age, location, interests, or combination.

 

Did you know? Constant Contact placed Facebook ads to create landing pages for real estate clients. These landing pages received approximately 4,800 views and 44 leads per advertisement. The average cost-per-lead was $2.44.

 

How can I calculate ROI for real estate Facebook ads

Although it may seem complicated to figure your ROI for real estate Facebook ads, the process is very simple. Facebook allows you to track your spending and how much income you earn. Divide the revenue from your Facebook ads by the amount you spend on ads to calculate the ROI. It's that simple!

 

Are there any Facebook ads for real estate that work?

When you begin creating your real estate Facebook ad for real estate, keep an eye out for local ads as a guide. This example, from The Download: Making Sense of Online Marketing for Real Estate, uses several key elements, including:


 

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