How Often to Post on Social Media (Instagram, Facebook, and more) Grow

 

How Often to Post on Social Media (Instagram, Facebook, and more) Grow

Constant Contact's many live streams and webinars show a common trend: small business owners are aware of the benefits of social media platforms for marketing but don't know where to begin or how often they should post.

We get the most frequent comment, "I don't know how often to post on Facebook," followed closely by "What should I be sharing on my social media accounts for my business?"

Table of Contents

How often should a company post on social media

How often should you post on Facebook?

How often should you post on Instagram?

How often should you post on Twitter?

How often should you post on Pinterest?

How often should you post on LinkedIn?

 

Are you ready to start social media marketing for your nonprofit or small business? These are just a few of the other guides that you should look at.

Here are some helpful tips for posting on social media platforms.

 

These tips will help you get started if you are new to social media or social marketing. These are best practices, but they will help you build your social media presence. You can tweak your strategy to achieve the right balance between content and frequency of posting for your business.

Although social media marketing isn't for everyone, these guidelines can help you start your content schedule.

 

 

Every social media platform offers different best practices. Before deciding where to start, it is important to know your goals. To help you choose the right platform for your business, download our social media platform cheatsheet.

 

There is one rule that applies to all platforms: Quality over Quantity. You must ensure that what you post is relevant to your audience and pertinent to your industry. Don't just post. Every content should have an end goal, regardless of its brand awareness or generating event registrations or donations.

 

Let's now look at each platform to see which one works best.

 

How often should you post on Facebook?

Facebook is a high-value, low-volume platform. Followers, also called fans, can get annoyed by too many posts. It's best to post three to seven times per week. People often 'unlike' Facebook Pages because they receive too many updates.

 

However, keep in mind that followers may not see your posts once they have been posted. If you're promoting an event, don't wait to post. To allow your followers to see the bar before the event, you should plan to post at least five to ten days in advance.

 

Check your active follower's data to ensure you get the most from your posts. This information can be viewed in your Page Insights.

 

How often should you post on Instagram?

Instagram is the right place to be if you own a visually-oriented business such as a coffee shop, travel agency, museum, or photography business.

 

Keep your Instagram in-feed posts to one per day. Similar to Facebook, you should keep track of the peak times your followers are online so that your content can be published during those peak times. This information can be found by visiting your Instagram business profile and visiting the audience page. Here you will see your most active times.

 

Instagram Stories, Reels, and IGTV are all options you might want to explore. These are some of the newest content types on Instagram.

 

Instagram Stories are short pieces of content that disappear within 24 hours. These are a great way for customers and supporters to see the human side of your business. They can include videos of your daily tasks, sneak peeks at new products, or even your life outside of work. They are shorter-lasting and less formal than regular Instagram posts, so please share! You don't want your followers to be overwhelmed, so keep it to three to ten Stories posts per day.

 

Instagram Reels were launched in August 2020. They are a great way for people to share how-to content. Photographers can use Reels to show the differences between your SOOC (straight-out-of-camera, for those not interested in photography) images and your final deliverables. This will give potential clients a glimpse into how you shoot and edit. Fashion stylists and personal stylists can use Reels to showcase different styles or seasonal wardrobe essentials. Reels' posting frequency will depend on how often you create them. However, posting at least one per month will give your followers enough content to keep them interested and eager to see your next post.

 

Lastly, IGTV. IGTV, short for Instagram Television, was launched in 2018 to offer a longer-form video option on Instagram. In-feed videos, which refer to your Instagram profile, can only last one minute. With the addition of IGTV, users can upload videos for up to 15 minutes from a mobile device and up to 60 minutes from a computer. These IGTV posts can be shared to your feed, and viewers will be able to view the first minute of the video before being prompted for the rest. These videos are ideal for content not normally reserved for YouTube, such as tutorials, long-form explainer videos, or interviews. This content is more time-consuming and has a higher production value, so you should book IGTV posts to be used for rare moments. Also, try to limit the number of posts per month.

 

How often should you post on Twitter?

Twitter is one of the fastest-moving platforms. Twitter is known for its fast-paced content. It allows users to post short updates of no more than 280 characters. The best results will be achieved if you are trying to drive clicks. This means that sharing items from your online shop or linking to your charity's donation page is a great strategy for Twitter.