Facebook Ads For Insurance Agents: A Full Guide + Key Tips

 

Facebook Ads For Insurance Agents: A Full Guide + Key Tips

Test campaigns are great to narrow down your target group of customers. You can use the same ad but target different individuals and track the results to determine what was the most successful.The capability to test Facebook ads against each other and view the results in real-time is the main benefit of Facebook's platform. You can utilize the information that you have gathered from your tests to improve future messages and choose your different target audiences and venues.

 

If you aim to bring in new customers such as you could create an advertisement based on your geographic location and demographics. You could then make another ad in line with interest and demographics. You can find out which ad had the highest number of clicks.

5. Integrate your Instagram

Facebook is the owner of Instagram, so you can manage ads on the platform via Facebook Ads Manager (or your Constant Contact account). When you choose your placements, you can choose Facebook and Instagram. Consider running some of your advertisements across both platforms to test the way they interact with different types of audiences.

 

If you're posting advertisements on Instagram, be sure that your photos are formatted to look nice as a square. Instagram posts appear the same way, so you should cut your photos and check whether any important parts of the image are disappearing.

 

6. Use existing posts

Facebook allows you to create advertisements from posts that have already been published. When you've got an organic post on Facebook that has received many shares and likes, transform it into an advertisement. It's not necessary to create a new position for every campaign. Sometimes, your content is adequate. Change it by adding an action call in the description and incorporating it in a new advertising campaign.

 

Within Ads Manager, there's an option to "use an existing post." If you choose to use existing posts, Facebook shows you written commands. Select one, and then create your advertisement.

 

7. Be aware of your brand

Your business cards and websites will likely be branded with a distinctive logo, fonts, and colors. These branding elements should be carried through to your Facebook ads. If you're using a color block for overlaying text onto an image, keep it within the same category as your website and other printed products.

 

Make your copy using a font similar to the font you use on your website and your business card. When you're an agency of an insurance firm on a large scale, please take a look at their guidelines for branding. You may be able to access templates to make the advertising process much easier.

 

8. Create relevant ads

Facebook Ads for Insurance Agents is a fantastic way to integrate marketing into every season. Utilize your ads to appeal to different people at different seasons and promote products commonly sold in innovative ways. For instance, you could run an advertisement in the summertime about increasing homeowners' insurance coverage in the event accident with the pool.

 

If you live in a cold area with winter-related dangers, make an online ad before the winter season containing tips for driving to deal with snow and ice. After the video, inform people to contact your insurance company and inquire about car insurance coverage.

 

9. Include an appeal to for

Every Facebook ad should have a specific goal that will guide you in creating the call to action. If your objective is to make people contact you, your call to action could be "call us now and learn what we can do for you." To attract new leads, you can create an action call that asks that people should sign up to receive emails. Include the link to your sign-up form.

 

Your advert will leave the viewer with no uncertainty about what they should do the next time.

 

10. Make sense of your data

Analytics are great for testing various market segments and messages. They can also be used to improve your Facebook ads. Small test ads can provide you with an idea of the best way to design and create ads for a bigger campaign. However, you can also use these to gauge the effectiveness of your campaigns once they're completed.

 

Analytics will give you insight into the factors that make a difference and what isn't working. If you have noticed an advert that didn't follow as well as you expected, it could be; it will let you examine where you may have made a mistake. Did the image seem less engaging than you imagined? Did you not include your call-to-action in the text? Did you write for the wrong group?

These tools can assist you in creating more effective ads shortly, which will better get the response you want.

 

How do I begin?

If you're looking to begin creating Facebook ads for your insurance company, Begin by setting your goals. Write down what you're currently doing to promote your business, and determine what Facebook ads can do to be integrated. That will assist you in establishing your objectives.

 

The next step is to create a Facebook Business profile if you don't have one. If yes, select an affordable budget and a limited audience, and begin trying out ads. Develop campaigns that appeal to various audiences or modify the copy within one advertisement.

 

The appeal of Facebook ads is that they're both effective and easy to use. The possibility of setting low budgets allows you to test new strategies without spending all your marketing budget on one advertisement. Begin small, and you'll be able to utilize Facebook to bring new customers to your business.