How to Create a Facebook Business Page (That Actually Drives Results)

 

How to Create a Facebook Business Page (That Actually Drives Results)

This article would have been written 30 years ago. Your potential customers don't look at the yellow pages anymore. They search online for information and turn to Facebook.

Your business may not be on Facebook, but customers might be. It's easy to set up a Facebook business page. This step-by-step guide will show you how to get started, build your page, and connect with your customers (and future customers). Customers and how to make the most of your Facebook page.

Table of Contents

Set up your Facebook business page

Step 1: Create new pages

Step 2: Add graphics or photos

Step 3: Add more details to page info

What is the cost of a Facebook Business Page?

You can use these tools to manage your pages efficiently

Facebook Business Suite

Advertising

Assign management roles

Analytics and insights

Customer reviews

Connect and create

Set up your Facebook business page

You must first have a Facebook account before building your business page. It's easy to create one if you don't already have one. You only need an email address to create your page. Sign in if you already have an email address.

 

Once you have logged in, let's get started on how to create your Facebook business page.

 

Step 1: Create new pages

Once you have logged into your account, there are three options to create a page for your business:

 

Your Facebook dashboard's left side displays an orange flag symbol representing Pages. Click on "Pages," then click "create a new page."

To the right of the small profile picture icon in the upper left corner, click "select the circular" to see the three-by-3 tic-tac-toe symbol. The fourth option, a flag symbol with the word "Page," is what you should be looking for.

Follow this link.

You'll find a section called "Create page" on the left-hand side of your screen. This section allows you to input your company information in three fields: page name and category.

 

Name of the page

This should be your business name. Many people also include the location of their business after their company name. Although you can change the area later, it is good to have a local address if possible.

 

Category

You will see related options when you type in a category for your business. Your business can be classified into up to three different categories. Tony, a Clarksville resident, might choose "Pizza Place," "Restaurant," and "Food Delivery Service."

 

Description

For the "about" section, add a short description of your business. You can only put 255 characters, so keep it short and sweet. Later, you can provide more detail.

 

Tony's Pizza could be described as: "We're a small, family-run pizza place serving Clarksville for more than two decades! You can stop by for takeout, delivery, or a family meal.

 

Preview for desktop and mobile

You will find a section called "Desktop Preview" in the middle of your screen. This is intended to show visitors what you have on your page. As you enter your company information, the net will change. To preview the mock-up on mobile devices, you can toggle it back and forward.

 

Click here to create

Click the "create" button at the bottom left of the screen to complete the first step.

 

Congratulations! Congratulations!

 

Step 2: Add graphics or photos

Two photos are required to be added to your Facebook business page: A profile photo and a covering photo. These photos will be part of your page's design and can be changed later. These photos are part of your main page view and will not be added to any posts or albums.

 

Profile photo

To help friends and family recognize you, the profile photo is where you would put a picture of yourself. It's also where your logo is traditionally placed on your business page. Your headshot might also work well for the profile picture, depending on your business. If you are the primary service provider, this could work.

 

No need to worry if you don't already have a logo for your company. Our Logo Maker allows you to create a logo free of cost. You can love it, and you have a logo. You can use the placeholder photo as a placeholder until you finish your brand design. Facebook allows you to change this photo later.

 

You will need to adjust the size of your Facebook photos if you are starting from scratch. Create a design that has custom dimensions. A good size for Facebook profile photos is 180 pixels by 180 pixels. Sites such as Canva often offer a large selection of templates for logo design. Keep your brand colors in mind! It's a great time to get brand colors if you don't already have them.

 

Free tools help you resize an existing logo file to fit the page. Make a new image 180x180 pixels in size, upload your file to the platform, and add it to the empty square space. You can zoom and adjust the size of the logo to make it center in the desired place.

How to create a Facebook business page

Here's a sample of a Facebook profile picture for a business page that relies on recognizable logos.

Cover photo

Your cover photo should be at the top of your page. This is the best place to highlight key messages or images. You can also use a free design tool to create your Facebook cover photo. Facebook recommends 1640 pixels by 856 pixels. However, you don't need to make a custom size if "Facebook Cover" is selected from the design options.

 

Cover photo for Facebook business page

Tony could search Canva to find pizza-related images and create a cover image using the pre-made templates. Tony could modify the text to make it his own if he liked the template.

Step 3: Add more details to page info